Tag: helen hester

Technically Female: Women, Machines, and Hyperemployment

by Helen Hester Femininity, Technologies, Work In an advert for Recognition Equipment in 1966, a young woman with a charming smile places an arm around her male colleague’s shoulder, and rests her head gently against him as he tries to read some very serious and important paperwork. The tagline declares, ‘Our optical reader can do anything your key punch operators do. (Well, almost.)’ It’s limitations? The copy informs us that the machine ‘can’t use the office for intimate tête-à-têtes’ or ‘be a social butterfly’. All it can do is its job, reading and computing data at the rate of

read more